Branding and visual concpet for a brand new 56,000 sq ft development in the heart of Fitzrovia, stradling both Berners and Wells Street.

Leveraging its iconic arches to create a distinctive visual identity and highlighting the area's unique character through photography and a strong typographic personality.

Branding and visual concept for a brand new 56,000 sq ft development in the heart of Fitzrovia, stradling both Berners and Wells Street.

Leveraging its iconic arches to create a distinctive visual identity and highlighting the area's unique character through photography and a strong typographic personality.