The Society for Experimental Biology

The Society for
Experimental Biology

The Society for Experimental Biology is a unique membership organisation dedicated to supporting and inspiring extraordinary connections within the biological community.

SEB exists to inspire, excite, and share thinking in biology and to advance experimentation. As a result, they help to tackle some of the world’s most important issues.

However, with such a strong purpose for the organisation, they felt their brand identity let them down. To keep them relevant and distinctive, they needed a brand identity that would stand out in their field, appeal to both the established and younger generations of scientists, and – frankly – to look cooler.