Combat Stress is the UK’s leading charity for veterans’ mental health and has been helping former servicemen and women deal with issues like post-traumatic stress disorder, anxiety, and depression for over a century. 

However, even after 100 years, the people they served couldn’t find them. Their supporter base was ageing and declining, and their identity lacked a standout from all the other military charities. 

They needed a brand that would lead, connect, and be on the front line. The solution was in a brand idea that was authentic and distinctive – ‘Liberating lives.’ With this idea, we made the stories of veterans' lives the heart and soul of the brand. 

Combat Stress are the UK’s leading charity for veterans’ mental health and have been helping former servicemen and women deal with issues like post-traumatic stress disorder, anxiety and depression for over a century. 

However, even after 100 years, the people they served couldn’t find them. Their supporter base was ageing and declining and their identity lacked standout from all the other military charities. 

They needed a brand that would lead, connect and be on the front line.The solution was in a brand idea that was authentic and distinctive – ‘Liberating lives.’ With this idea, we made the stories of veterans lives the heart and soul of the brand.